Our Story, Our Brand

"Breastfeeding: Nature's Quiet Luxury" - by founder Mahera Shaikh

'Breastfeeding should feel like a luxury, not a chore,
A tender moment of connection, not something to endure.
It should happen with ease, beneath the warmth of the sun,
While lying on the beach, as waves gently run.
Or perhaps amidst nature, in an orange grove’s shade,
Picking fruit from the tree, where sweet memories are made.
A symphony of comfort, joy, and pure delight,
Breastfeeding as it’s meant to be—calm, effortless, and right.'

 

 

The ethos of the brand 

At Medicare Tech, we’re passionate about making breastfeeding a smoother, more enjoyable experience for mums and their little ones.

Founded in 2017 by Mahera Shaikh, we focus on creating innovative solutions that tackle the everyday challenges of breastfeeding, helping mums through this transformative stage of life.
Made by Mums, Designed for Mums
Mahera’s own struggles with breastfeeding—facing latching difficulties, the challenge of weaning off nipple shields, and the lack of effective products—led her to create the very solutions she once needed.
'We're all in it together'. With around 75% of mothers facing challenges in the early stages of breastfeeding, we’ve designed our products to prioritise both functionality and comfort—because we know how much those first moments matter. We’re proud to create safe, effective, and user-friendly solutions, combining quality with innovation to give mums the confidence they deserve.


Our signature products, like the Nipple Shield and Weaning System, are thoughtfully designed to support mums struggling with latching issues or discomfort, making breastfeeding feel more natural and comfortable. Our products don’t just help with the act itself but also make transitioning back to direct nursing as smooth as possible. 
Breastfeeding is a journey, and our philosophy is all about making it a little easier and more enjoyable for mums and babies.